Food & Drink

Food & Drink
Food & Drink

SHOP MY FAVES

SHOP MY FAVES
SHOP MY FAVES

STYLE

STYLE
STYLE

N.J.'s Flying Fish Brewing Co. Unveils Beer To Benefit Victims of Hurricane Sandy

Not only is Flying Fish Brewing Co. environmentally conscious, but they are socially conscious too. The NJ-based sustainable micro-brewery will release a hybrid-wheat pale ale early next month, and all proceeds will benefit victims of Hurricane Sandy, the superstorm that devastated a large portion of the New Jersey coast as well as inland areas in October 2012.

Gene Muller, Flying Fish's founder says, “Every single aspect of this beer, from the man-hours spent brewing it to the hops used to season it to the kegs that will contain it, has been donated so every cent brought in goes to Superstorm Sandy victims.” 

Flying Fish Brewing Co., with locations in Cherry Hill and Somerdale, will release a new beer early February 2013 called "FU Sandy". Officially, FU stands for Forever Unloved, but unofficially, those of us who live at the Jersey shore are well aware of the the intended sentiment. 
Flying Fish anticipates producing about 100 kegs of beer to generate around $50,000 that will go directly to charity. Flying Fish has chosen to use social media as a means to choose the charity that will received the money that "FU Sandy" generates. Followers of their Facebook and Twitter accounts will be able to nominate and vote for a charity through those channels. So, hop (no pun intended) on over there and like them on Facebook and Twitter for your chance to vote.

The beer will only be available on draught in restaurants and pubs the New Jersey and Philadelphia regions. It’s a hybrid wheat-pale ale that’s “hopped with experimental hop ADHA 483, donated by the American Dwarf Hop Association, which has never been used in a beer before this one.” Sounds yummy! I can't wait to try it.

Flying Fish has recently relocated to a larger facility that the company calls “a showcase for recycling, reuse and conservation.” This new facility is equipped with 463 solar panels on the roof to supply much of their electricity needs. Flying Fish intends to send their spent barley to a local farm for animal feed as well as employ an aggressive recycling program and many other sustainable practices.

I'll drink to that!

Please drink responsibly.

No comments