{Fashion Friday} Introducing Faherty Brand #fashionfriday

Friday, August 9, 2013
I love a good story of inspiration, and the Faherty Brand is just that.

I literally stumbled upon this brand a few weeks ago as I was ducking into my local Starbucks while my kids were at their weekly gymnastics lessons. As I parked my car, I noticed that the parking lot was cordoned off and there was a beach shack set up in the parking lot.

A beach shack. In the parking lot.

If you think it sounds cool, you should have seen it!

A mobile beach shack that has traveled the country. Yeah. The Faherty Brand is cool like that.

So, I stepped into the beach shack. I didn't have much time to spare so I had to get the scoop quickly.
Photo source: Faherty Brand
The co-founders of the Faherty Brand, twin brothers Alex and Mike Faherty, are from Spring Lake, New Jersey. Just down the road from where I live. Gotta love a good local biz story. The brothers travel the country setting up their beach shack in resort and coastal towns selling their swimsuits and beach inspired clothing and accessories.

Faherty Brand Beach Shack
Source: Faherty Brand
This brand has been their passion ever since they can remember. Creating a brand around a place they love more than anything else, the beach, has been a lifelong dream. Now, they are living the dream.

They paid their dues. Alex working in finance, and Mike putting in his time at Ralph Lauren. They gained the necessary and valuable experience necessary to start the Faherty Brand, a clothing line made by skilled craftsman who use environmentally friendly materials.

It just keeps getting better.

I stepped into the beach shack when it was set up in Sea Girt, NJ. Not only was I incredibly impressed by the quality and craftsmanship of the clothing, but the employees genuinely love being a part of the Faherty Brand. They were knowledgeable and helpful. They were fun and friendly.

What are some my favorite items? I thought you'd never ask!

I loved this beach wrap! It can be worn as shown or as a scarf, as a skirt or as a wrap.

The All Day Shorts in red are fantastic!

I love the cami underwire top and brief bottom bathing suit in Japanese floral. This kind of top is perfect for me since I'm so small busted. I love this print.

Don't worry! You don't have to wait for Faherty Brand's beach shack to hit your town. Faherty Brand offers online ordering at www.fahertybrand.com. If you sign up to receive the Faherty Brand newsletter, you will receive a coupon for 15% off your first online purchase.

You can also visit their showroom in NYC's Flatiron District.

Looking for more Fashion Friday inspiration? Head over to Jo-Lynne at Musings of a Housewife to read all about printed pants for the fall and more!

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